by Luke Farrugia • 24 August 2020
Bringing your brand to life can be challenging when you are in the initial stages of building your business. There are so many things to think about on a business level and more often than not, the brand ends up taking a back seat. And rightfully so at times, prioritisation of tasks is essential, as simple things like validating the idea, testing your audience and assessing future scalability are all crucial steps for the future growth of your business.
As your business grows and when the time is right, the brand is an essential aspect to focus on, as the brand is what will define you in the market and sets the first impression and perception about you and your business. Simply put, brands are perceptions.
Generally, a logo is the starting point of a brand and usually kicks off the thinking around a brand's visual identity, which is built with elements such as; colours, photography, typography, illustrations and iconography. With all of this in mind, there are methods available to kick off your visual identity without breaking the bank. Here is a list of the duel of doves communities favourite free branding resources to boost your visual brand.
A brand colour palette is a crucial part of building a successful visual identity. These are the shades you use to define your tone and are generally used within your logo, website design and advertising.
Brand photography is a collection of images that represent your business visually. Colour, tone, mood and expression are taken into account when visualising brand through photography. These can include photos of you, your team, your products, your process, your space and other things that make your business unique.
Typography is used to convey your brand's style through the presentation of the text. Your chosen typeface adds to your brand personality, enabling you to boost your message within your written communication.
A brand illustration system is a collection of images with a cohesive mood and style that clarifies a brand's values. Illustrations are leveraged to communicate a message and to extend the visual identity as an extension of the brand.
Icons are traditionally small graphical elements that are used to provide visual information at a glance. The style of your icons plays a part in your brand tone and the way you communicate with your audience.
In conclusion, we think this is a fantastic list of free resources to get your visual brand started at a low cost. When the time is right, if you choose to take your brand to the next level, custom options are always better. When collaborating with a creative, they will take the time to understand and/or uncover your values, mission and vision—delivering a personalised output that will set you apart in your market, giving you an edge over your competitors. The duel of doves community has a bunch of talented creatives who love brand and collaboration. If you are keen to connect, we'd love to have you along, request an invitation here.
duel of doves is a curated community, created to encourage thought-provoking discussions through connecting and collaborating with like-minded people. A professional online home away from home, sans the office politics, where we can be ourselves and get sh*t done.
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